Lori, the founder of Sample the World Travel, envisioned a brand that embodies confidence, professionalism, and luxury, inspired by a Mediterranean and coastal aesthetic.
To bring her vision to life, we curated a color palette that features shades of teal, terracotta, and classic neutrals. The teal shades represent communication and foster a professional vibe, while terracotta adds a confident touch to the brand. The classic neutrals balance the bolder colors, creating a luxurious yet approachable atmosphere.
The logo is designed to be both classic and typographic. The primary font used is a sans-serif typeface, featuring varying weights that enhance the high-end feel. This is complemented by a calligraphy script font, which adds a sophisticated design detail alongside the clean, modern sans-serif typeface.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Lori Samples is a professional travel planner with a passion for helping busy clients experience the world. With a corporate background and a love for movement, she understands the challenges of wanting a meaningful getaway but lacking the time to plan it. Through her industry connections, personal travel experience, and attention to detail, Lori curates custom itineraries filled with luxury touches, hidden gems, and unforgettable experiences—so her clients can enjoy a VIP vacation without the stress of planning it themselves.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
