Travel By Ellie’s founder, Ellie, envisioned a brand that embodies a classic, natural, and confident essence. She drew inspiration from the shades of blue and teal found in the ocean.
To bring this vision to life, we selected a color palette featuring various shades of blue and teal, complemented by warm neutrals. The blue shades evoke professionalism and a timeless feel, while the teal shades symbolize communication and enhance the brand’s confident character. The warm neutrals provide balance to the bolder hues, reinforcing the classic aesthetic.
The logo is designed to be clean and classic, showcasing a thin, feminine serif font as the main typeface. This serif font imparts a timeless quality, making the logo approachable. To add a touch of elegance, we included a small script detail for the word “by.” Additionally, we incorporated an abstract oval travel symbol that represents the sun alongside either rolling hills or waves.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Ellie Dierberg, the founder of Travel By Ellie, is based in Kansas City, KS. Growing up in St. Louis within a family-run business, she learned the value of exceptional customer service early on. She discovered her love for travel at an young age, which led her to study abroad during her time at the University of Kansas. This upbringing, combined with her deep-love for travel, inspired her to create a career focused on helping others experience the world. With exclusive industry partnerships and access to VIP perks, she makes sure each trip is thoughtfully designed and tailored uniquely to you.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
