Elaine, the founder of Modern Journeys Travel, envisioned a brand that would feel modern, elegant, luxurious, and confident. She drew inspiration from Moroccan design aesthetics.
To bring this vision to life, we developed a color scheme that incorporates purple, mauve, gold, and neutrals. The utilization of purple and mauve in the brand’s color palette creates a sense of luxury and sophistication. The gold adds a touch of confidence to the brand. The brand’s neutral hues vary from charcoal to taupe to cream, creating a sophisticated and modern vibe.
The logo has a sleek, modern, and luxurious appearance. It employs a sans-serif typeface with varying weights within the letters, which gives it a high-end and sophisticated feel. The logo features a geometric symbol with a Moroccan-inspired design. Inside the symbol is a compass rose, subtly acknowledging the travel industry.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
As a wife, mother and friend who has been fortunate to travel extensively with her loved ones, there’s nothing that makes Elaine happier than to savor the travel experiences they have shared. She also understands what it’s like to dream about amazing travel experiences, but struggle to find the time it takes to turn those dreams into extraordinary experiences.
That’s why Elaine founded Modern Journeys Travel. It’s her mission to help her clients create cherished memories and soul-singing moments… one extraordinary journey at a time. She truly believes that life becomes especially vibrant when you step foot in a foreign country where you don’t know the language or the customs. And getting to know the local people, sampling their cuisine and marveling at the beauty of their landmarks leads to an unparalleled sense of wonder and joy.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!