Shannon, the founder of ATX World Travel, wanted a brand that exuded sophistication and luxury while remaining approachable. She was drawn to typographic logos and rich colors.
To achieve this aesthetic, we opted for a color palette consisting of shades of blue, purple, gold, and neutrals. The use of blue tones creates an air of sophistication and approachability for the brand, while gold adds a touch of luxury and represents positivity and confidence. The neutral shades in this palette range from black to light cream, creating a balanced and classic look. We incorporated purple to give the brand an air of sophistication and luxury.
For the brand fonts, we chose a serif font with varying thicknesses to give the brand a high-end and luxurious feel.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Shannon started ATX World Travel to help travelers who want to explore more authentically on their vacations, but don’t have the expertise – or the time – to figure it out on their own. ATX World Travel clients tend to be busy-to-the-max with their families and work obligations (and she knows all about being busy behind a desk, with a former 20+ year career in advertising sales for some of the world’s largest companies).
Shannon combines her insatiable curiosity with her analytical side (she loves a good spreadsheet) to craft seamless itineraries that center on connection. Her global relationships allow her to match you with passionate locals who’ll lead you on authentic excursions that deepen your understanding of a place.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
