Before you touch your website, figure out what it actually needs.
The FREE Website Planning Workbook for Travel Advisors
Building your first website or finally rebuilding the one you’ve outgrown? Start here.
Inside, we’ll map out your:
✓ Website strategy + goals
✓ Ideal client + positioning
✓ Website pages
✓ Systems + tech
✓ Branding + visual direction
✓ Website photography
✓ Copy + content
✓ Project organization
✓ Strategy + positioning
✓ Pages + tech
✓ Branding + photography
✓ Copy + content & MORE
So when you’re ready to build, you’re ready.
Free instant access • Created specifically for travel advisors
A better website starts before the design does.
It’s tempting to jump straight into choosing a template, changing your colors or rearranging your homepage.
But first, you need to know what you’re actually building.
This workbook walks you through the decisions that shape your website so you’re not trying to figure them out while you’re designing it.
Go from “I need to do something about my website” to having an actual plan.
What your website actually needs to accomplish
Define your biggest website goals, the three things you want an ideal client to understand within 60 seconds and the #1 action you want them to take next.
Who your website needs to connect with
Get clear on the clients you most want to work with, the travel you want to be known for, what those clients value and why they should choose you.
How you want your business to be positioned
Decide how you want your brand to be perceived, how you want potential clients to feel and the impression your website needs to create.
What pages you actually need
Map out your Home, About, Services, Process, Specialties, Contact and any additional pages specific to your travel business.
Already have a website? You’ll also decide what stays, what goes, what needs to be added and what needs the most attention.
How all your tech fits together
Get your website platform, domain, CRM, email marketing, scheduler, forms and other integrations mapped out in one place.
What your website actually needs to accomplish - Define your goals, key message + primary CTA.
Who your website needs to connect with- Get clear on your ideal clients + what they value.
How you want your business positioned - Define how your brand should look, feel + be perceived.
What pages you actually need- Map out what to keep, change, remove + add.
How all your tech fits together- Organize your platform, CRM, email, forms + integrations.
What your website should look + feel like- Define your branding + overall visual direction.
What photography you actually need- Plan the destinations, experiences + imagery you need.
What copy + content you need- Gather your services, process, testimonials, FAQs + more.
Get the whole project organized- Bring your copy, photos, branding + assets into one place.
Inside this workbook you’ll work through:
What your website should look + feel like
Take stock of your existing branding, define your visual direction and get clear on what does and doesn’t fit the business you’re building.
What photography you actually need
Plan the destinations, types of travel, people and experiences you want represented, then create a specific image wish list before you start sourcing.
What copy + content you need to gather
Take inventory of your service details, planning process, testimonials, FAQs, affiliations, inquiry questions, opt-ins, blog content and everything else your website will need.
And finally, get the whole project organized.
Create one website home base for your branding, photography, copy, testimonials, credentials, resources and other assets.
No hunting through old emails, random Google Docs and your camera roll once you’re ready to build.
Because building the website gets a whole lot easier once you’ve made the decisions first.
DIYing? Hiring a designer? Still deciding?
The workbook will help you figure out your next move, too.
Maybe your existing website just needs an update.
Maybe you’re ready to DIY with a professional template.
Maybe you want to start from scratch.
Or maybe you’ve reached the point where you’re ready to hand it over to a designer.
There isn’t one right answer. Your budget, timeline, existing website and how hands-on you want to be all matter.
The goal is to get clear on what you need before deciding how you’re going to build it.
Ready to get your website out of your head and into an actual plan?
Get the FREE Before You Build (or Rebuild) Website Planning Workbook for Travel Advisors and map out what you need before you start designing.
Ge the Before Your Build
(or Rebuild) Workbook
Exclusively created for Travel Advisors